People reading informational posters displayed on a corrugated metal wall, covering different decades from 1970 to the 2000s.

Schedule An Ultimate Tour

Ultimate Tours are offered to history lovers wanting a guided experience through the Museum of Root Beer, including insights, tasting, interactive fun, and a unique souvenir. Check availability and schedule soon!

Store interior with shelves displaying various bottled beverages on the left, and merchandise like t-shirts and mugs on a wooden wall display on the right.

Shop Our Store

Choose from our selection of unique merchandise, including Museum of Root Beer apparel and glassware, and many other root beer-inspired gifts, products, and treats. Ready for shipping.

Wall display labeled "Hall of Foam" featuring several rows of wooden plaques shaped like beer mugs.

Each Donation Earns Link to Virtual Museum

Help us meet our goal! With our easy donation form, we are counting on root beer fans and enthusiasts such as you to help us raise money to fund additional exhibits and displays, buy historic collections, assist ongoing museum maintenance, and underwrite the planned expansion of the museum.

Featured Products

A box labeled "Wisconsin Root Beer Six-Pack" displays a variety of root beer bottles, with one bottle tastefully positioned outside, capturing the essence of a mini root beer museum.

Wisconsin Root Beer Six-Pack *

$18.00

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Roots & Leaves T-shirt in orange, featuring a plant with roots design and the text "Museum of Root Beer, Wisconsin Dells, WI." Perfect for celebrating your enthusiasm for the one-of-a-kind beer museum experience.

Roots & Leaves T-shirt

$22.00

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The Root Beer Cans Puzzle is a boxed set containing 672 pieces, showcasing vintage root beer cans and making it an ideal addition for any beer museum enthusiast.

Root Beer Cans Puzzle

$30.00

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Engage With Interactive Exhibits

At our museum, history comes to life through a variety of interactive exhibits:

A brown shield-shaped badge with the number "1" in the center.

The Origins of Root Beer

Discover the early days of root beer, from its creation by Native Americans to the brewing techniques of early settlers.

A dark shield-shaped icon with the number 2 in light brown at the center.

Vintage Bottles and Packaging

Marvel at an extensive collection of root beer paraphernalia from different eras and brands, showcasing the creativity and evolution of packaging over time.

A brown shield with a beige number 3 in the center.

Traditional Ingredients On Display

See and smell our display of dozens of time-tested root beer ingredients utilized as sweeteners, foaming agents, flavor enhancers, and natural carbonation.

Shield-shaped icon with a dark background featuring the number '4' in cream color.

Soda Pop Culture

Dive into the heart of American culture with displays featuring vintage advertising materials, soda machines, and memorabilia from the 19th, 20th, and 21st century.

A brown shield-shaped sign with the number 5 in beige centered on it.

Root Beer Theater

Get out your phones for an interactive experience as you relive root beer TV commercials and vote for your favorite jingles, catch phrases, and performances.

Experience More Than Just History

Your visit doesn’t stop at exhibits! Here’s what else awaits you:

One-of-a-kind Gift Shop

Browse our unique selection of bottled soda, exclusive merchandise, and rare memorabilia to take home a piece of this bubbly adventure.

Taste Test the Famous Flight

Test your taste buds with our sampler of four Midwest draft root beers, right from our taps and served on a flight board. It's an experience you shouldn't miss!

Ice-Cold Root Beer on Draft

Conclude your visit with a refreshing glass of ice-cold root beer or ice cream float on draft at our in-house tap. It’s the perfect treat to complement your exploration!

Our Virtual Tour Services

We know that not everyone can journey to Wisconsin Dells, but you can still be part of the fun! Our virtual tour offers you a chance to experience our remarkable collection from the comfort of your own home. With any donation, you can explore our exhibits, learn about the captivating history of root beer, and enjoy immersive displays—no matter where you are!

The Museum of Root Beer depends on the generosity of donations and sponsors. If you are interested in supporting our endeavors to maintain this fun and historical attraction, please click "Make a Donation" here or access the Contact Us page to inquire about sponsoring the museum.

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